Starbucks is keeping up with the sense of pace that they create and manage for its ubiquitous brand.
They’ve updated their logo once again and this time with a decidedly minimalist presentation. They’ve put away the copy “Starbucks Coffee” and the palette is now one color.
Here’s a bit of what MSNBC had to say:
Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.
And yes, we’re al familiar with the logo’s colorful controversy. A reminder courtesy of Adfreak for those who forget:
The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.
(pics and more via Starbucks)