After 13 years and the last redesign by the legendary Massimo Vignelli (famous for the NY Subway System signage and the American Airlines logo), The New Yorker has worked really hard to do two things: A) Update the brand’s branding system to work in todays multi-channel publishing environment, and B) they did so in a way that is not very noticeable.
You see the publication is, after all, a very traditionalist publication. It makes more sense for their art team to spend countless hours re-drawing the famous and ever-so-copied Irwin typeface in Illustrator than to go with a new, retro-looking typeface.
They did pick up Neutraface, an art deco typeface based on architectural lettering on buildings by Richard Neutra (pronounced “noy-tra” and hence “Noy-tra-face”). This new typeface will give them added coverage to the expanding need for hierarchy across multiple channels.
For more read this article on Gizmodo, or watch the following video:
Images courtesy of The New Yorker.