The Starbucks logo through the years

One More Time: Starbucks updates their logo. Again.

Starbucks is keeping up with the sense of pace that they create and manage for its ubiquitous brand.

They’ve updated their logo once again and this time with a decidedly minimalist presentation. They’ve put away the copy  “Starbucks Coffee” and the  palette is now one color.

All versions of the Starbucks logo applied to paper cups
All versions of the Starbucks logo applied to paper cups

Here’s a bit  of  what MSNBC had to say:

Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.

And yes, we’re al familiar with the logo’s colorful controversy. A reminder courtesy of Adfreak for those who forget:

The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.

(pics and more via Starbucks)

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