Catching up myself with LogoLounge’s annual logo trends. Last year was awesome for logos!
This year some of the tools available to designers has had a hand in some of these trends. For example, new Ilustrator tools such as Swirl, Pucker, and Scriptographer have clearly left their mark. We also see that current events also influence ideas that make their way into logos. For example, O-shaped logos popped up after the 2008 U.S. Presidential elections. There are also new standards like Transparency. We’ve seen plenty of them now to be perceived as a trend. Transparency is here now. We also see an increase in hue brightness, and it’s most likely due to the pervasive use of on-screen color, which is light that is projected (and also RGB and not CMYK). Text based logos are really strong as clients and designers are distilling their messages to be concise and direct. The use of color has been greatly expanded.
Here are the trends they’ve identified for 2010:
Check out the full gallery here. Image courtesy of LogoLounge. Credits: 1. Asta form, Sheriff Studio 2. Go Welsh, Penn State Architecture 3. Effusion Creative Solutions, musicplace.com 4. Liska + Associates Communication Design, Becker and Becker.