The report for 2011 shows that color is still prevalent, but scaled down in the form of tints. Brown or gray is dominating the neutral hues. Meanwhile blues and greens are softer. They’re seeing more Pinks too.
Lightness is being carried out in other ways: Airier shapes that seem to lift off the page, line weights are thinner, and there’s plenty of transparency as well. Here’s a quote that sums up this year’s trend rather well.
It feels like what people believe a logo to be is also becoming more transcendent. A logo is no longer a single piece of flat art. It can be a favicon, an icon, or an entire set of marks that work together to support the team. Its boundaries have become less strict as well. There was a time when most logos could be enclosed in a simple hand-drawn square, circle or similar geometric shape, but now many logos drag outside those outlines. They just don’t want to fit the old mold.
Here are the trends they identified this year: