Here is Craig Mod’s insightful talk at the Build conference. Books and printed material are undergoing a transformation from analog to digital, and so is our relationship to reading. The historical experience of reading is the one and only influence that is shaping what we are doing in digital media. Does it all apply with the new medium? Are we going to see new conventions, new relationships with the medium, invest a little time of your day on this clip and hopefully you’ll have a little insight on where we are on the first days of the new medium.