After decades of using Futura as the official brand font (or a variant of Futura called VW Utopia), Volkswagen is stepping out of the Modern era and moving into the Digital era. The typeface was a hit since the original 1960’s ad campaign. Futura was inspired by Bauhaus principles of Form & Function and it is … Continue reading Volkswagen updates official brand typeface
Designer Travis Purrington moved to Switzerland in 2009 to study design. He noticed how Switzerland and other European countries hold competitions to update currency designs and how this allows the participation of citizens of each country to participate in the branding of the country. So this got him thinking about U.S. paper money. He asked himself … Continue reading US Paper Money Deserves This Awesome Redesign
After 13 years and the last redesign by the legendary Massimo Vignelli (famous for the NY Subway System signage and the American Airlines logo), The New Yorker has worked really hard to do two things: A) Update the brand’s branding system to work in todays multi-channel publishing environment, and B) they did so in a … Continue reading Gentle redesign for The New Yorker in the 21st Century
Iconic vodka Absolut continues the iconic branding campaign with a delightful gallery of finished Absolut-bottle-silohuette-turned-work-of-art pieces that are as fresh as 30 years ago when the campaign was new.