Volkswagen updates official brand typeface

After decades of using Futura as the official brand font (or a variant of Futura called VW Utopia), Volkswagen is stepping out of the Modern era and moving into the Digital era. The typeface was a hit since the original 1960’s ad campaign. Futura was inspired by Bauhaus principles of Form & Function and it is … Continue reading Volkswagen updates official brand typeface

Gentle redesign for The New Yorker in the 21st Century

After 13 years and the last redesign by the legendary Massimo Vignelli (famous for the NY Subway System signage and the American Airlines logo), The New Yorker has worked really hard to do two things: A) Update the brand’s branding system to work in todays multi-channel publishing environment, and B) they did so in a … Continue reading Gentle redesign for The New Yorker in the 21st Century

Moving on: 2011 LogoLounge logo trends

The report for 2011 shows that color is still prevalent, but scaled down in the form of tints. Brown or gray is dominating the neutral hues. Meanwhile blues and greens are softer. They’re seeing more Pinks too. Lightness is being carried out in other ways: Airier shapes that seem to lift off the page, line … Continue reading Moving on: 2011 LogoLounge logo trends

Better late than never: 2010 LogoLounge logo trends

Catching up myself with LogoLounge’s annual logo trends. Last year was awesome for logos! This year some of the tools available to designers has had a hand in some of these trends. For example, new Ilustrator tools such as Swirl, Pucker, and Scriptographer have clearly left their mark. We also see that current events also … Continue reading Better late than never: 2010 LogoLounge logo trends