Movie Posters Get Retro Upgrades

Designer Peter Stults has reimagined movie posters and given them a retro design upgrade. The retro upgrade not only makes for a better movie poster for each movie,  but also reimagines the cast of the movies and replaces the actors with actors from the appropriate time. Make sense? For example, the poster for The Grand Budapest Hotel … Continue reading Movie Posters Get Retro Upgrades

Volkswagen updates official brand typeface

After decades of using Futura as the official brand font (or a variant of Futura called VW Utopia), Volkswagen is stepping out of the Modern era and moving into the Digital era. The typeface was a hit since the original 1960’s ad campaign. Futura was inspired by Bauhaus principles of Form & Function and it is … Continue reading Volkswagen updates official brand typeface

Gentle redesign for The New Yorker in the 21st Century

After 13 years and the last redesign by the legendary Massimo Vignelli (famous for the NY Subway System signage and the American Airlines logo), The New Yorker has worked really hard to do two things: A) Update the brand’s branding system to work in todays multi-channel publishing environment, and B) they did so in a … Continue reading Gentle redesign for The New Yorker in the 21st Century

The State of The Book of the Future

Here is Craig Mod’s insightful talk at the Build conference. Books and printed material are undergoing a transformation from analog to digital, and so is our relationship to reading. The historical experience of reading is the one and only influence that is shaping what we are doing in digital media. Does it all apply with the new … Continue reading The State of The Book of the Future